Companies, trade- and government organizations that want to explore business opportunities on the US market can consult New Amsterdam for the following services: Market Analysis, US Office Support, Strategic Sourcing, Representation, US Trade Mission. Please scroll down for more information about the different services, or click on the corresponding service that you are interested in below.
Our U.S. Services
Market Analysis
New Amsterdam has extensive experience in executing structured market research and strategic analysis in a wide variety of markets and industries, in order to provide its clients with a comprehensive picture of the nature and size of the target market.
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US Office Support
New Amsterdam offers the following advice and services with regard to the establishment of clients in the US market:
Value Proposition: what are the value propositions and end user benefits in the new market?
Finances: what are the cost and potential profits?
Strategic Sourcing
New Amsterdam provides sourcing services in the US for overseas companies. Over the past years our staff has provided products for a wide variety of international development projects, involving all of the major agencies related to development assistance. All our Strategic Sourcing is currently provided by Devotra USA.
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Representation
New Amsterdam provides a wide range of representation services. We assist our clients with identifying appropriate and value-adding business partners, supply chains and clients, and advice on executing business processes overseas.
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US Trade Mission
New Amsterdam organizes and accompanies groups of companies that come to NY to visit NY offices and conferences in New York. New Amsterdam services range from arranging the logistics to organizing matchmaking meetings and workshop with relevant US companies.
Learn MoreOur U.S. Services Explained
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Market Analysis
- Market assessment: mapping the opportunities and challenges within the specific market
- Desk research: analysis of market needs (regulations, consumers, size, trends, etc.)
- Product demand and supply: barriers and opportunities to enter and grow inventory of economical, political, social opportunities and challenges
- Distribution: importing, supply chain facts, figures and opportunities
- Stakeholders: identifying a network matrix of US stakeholders
- Competition: analysis of current major competitors
- Customer identification: target market
- Network building: network identification and preparation of a visit schedule with stakeholders
- Production: how and where to best produce
- Proprietary: patent or trademarks
- Legal aspects: rules and regulation regarding products/services
US Office Support
- Value Proposition: what are the value propositions and end user benefits in the new market?
- Finances: what are the cost and potential profits?
- Management: identify possible organizational structures, key people and processes
- Location: what is the best location to represent your organization?
- Distribution: what will the supply chain look like?
- Production: can and should the products be produced in the US?
- Marketing: market entry strategy and ongoing marketing and PR activities
- Establishment completion: project plan, timelines, and execution
- Pied-à-Terre services: a physical address with telephone, PO Box, fax, internet, reception activities, voice mail, mail forwarding, use of conference room and other office facilities.
Strategic Sourcing
New Amsterdam has a solid network of providers and therefore receives below-market prices. Product sourcing in the US can be very profitable for EU companies considering that it provides vast advantages of scale and exchange rate.
All our Strategic Sourcing is done by Devotra USA, please see their website for more information: http://www.devotra-usa.com/
Representation
Our services range from primary to proactive representation. With primary representation, New Amsterdam serves as the ‘eyes and ears’ for our clients in the market. Proactive representation entails a more ‘hands on’ approach, by creating a market rather than reacting to it. In addition, we provide customized marketing campaigns and project management services.
Primary Representation services
Basic representation services can be extended according to the wishes of one or both parties, and entail the following:
- Distribution Network: communication with regional/local agents, distributors, freight forwarding and warehouse services; export through existing channels; advice on regulations and necessary documentations.
- Front Office Representation: New Amsterdam serves as the communication focal point for the new market: managing sales activities, answering inquiries, receiving and processing orders.
- Local representation: consultants with experience in the market, servicing clients and partners in US time zone, support with accounts receivable.
Proactive Representation services
Building upon the expertise and network of New Amsterdam enables clients to penetrate the market fast and efficiently. In addition to primary services, our business development services also include:
- Network Building: targeting and building a long-term, qualitative network of clients, partners, distributors, experts and press in the specific market
- Partner Selection: industry related assistance identifying partners in both the public and private sector
- Expanding client bases: focusing on potential clients within a variety of industries; support of customer’s visits
- Sales: working actively with our clients to achieve set budgets and targets; lead generation; quotation/proposal preparation assistance; quotation/proposal follow-up and assistance with contract negotiations
- Marketing & PR: business development to establish or increase visibility within the new market; assistance with creation of cultural attuned marketing, publicity and promotional initiatives suitable for specific market; execution of promotional activities; forging positive and creative links with the media and press; marketing reports.